The week magazine 2015
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“We had no need to race into it as the paper was doing so well,” notes Connell, though with an average reader age of 45, he concedes that “we obviously want to catch a new generation. There is still a demand for this, and newspapers.”ĭespite being late to the digital revolution, the Week now has 27,000 subscribers to its digital edition, making it one of the largest in the UK. But you just have to look at the BBC Radio 4 audience and see how devoted they are. “It was a very old-fashioned idea right at the beginning and it has remained so. “The secret of our success has been resisting fiddling,” Connell says.
THE WEEK MAGAZINE 2015 FREE
It is a formula that has seen the Week notch up 33 consecutive increases in six-monthly circulation audits, and although about 20% of copies are distributed free the publisher says that subscription numbers also continue to rise. People increasingly want the task of filtering out the noise and being told what is relevant, what is interesting, what do I need to know, and that is what the Week does.” I think Google does some things wonderfully well but I think people want a filter, they want judgments made for them.
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Bloomberg and HuffPo have all helped us to draw on richer material for the magazine. Now if you want to be informed you don’t just follow the Guardian, Telegraph or Times. “There has been a proliferation of content which, rather than making our role less relevant, if anything makes us more relevant. “The conditions that existed in 1995 exist even more now,” he says. It wasn’t until as recently as 2011 that the decision was taken to make its content available to readers online for the first time.Ĭonnell, a newspaperman at heart who worked at the Sunday Times for most of the 1980s and left his role as deputy editor at the Sunday Telegraph in 1994 to found the Week, says that he sees it as a case of going back to the future.
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With media consumption habits shifting to digital, and newspaper and magazine sales in decline, “change or die” is the mantra across the industry. The rise of the internet has brought with it giants such as Google and Facebook and a new wave of digital news darlings including Buzzfeed, Huffington Post and Vice Media. The last 20 years, and in particular the last decade, have seen unprecedented change, not to mention a good dose of panic, in the publishing industry. On the face of it that does seem an odd comment. I suppose it has grown more mature and more confident over the years as we got used to doing it, but basically it hasn’t changed at all.” “The odd thing is how little it’s changed. “The magazine has shown incredible customer loyalty,” says founder Jon Connell. As the news and current affairs digest celebrates its 20th year, 700 of them are still readers.
THE WEEK MAGAZINE 2015 TRIAL
You can also follow The Week Junior on Twitter and Facebook, and subscribe at .uk/subscriptions.In the year the Week launched, 2,750 curious readers took out a trial subscription.
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The Week Junior will launch on Friday 20 November, priced at £1.99, and will be available on subscription and exclusively at Sainsbury's before going into national retail early next year. There are many opportunities for our readers to get involved too – I'm really looking forward to hearing what they have to say." "It's a truly unique publication, its mission is to inform, engage, entertain and – ultimately – to empower young people to think for themselves. "I've been creating children's magazines for more than twenty years and I can honestly say that The Week Junior is the most exciting launch I've ever been a part of," said Bassi. She will be joined by ten editorial staff. It will be edited by Anna Bassi, who has joined Dennis Publishing after working on children's magazines at Egmont, BBC and Eaglemoss. The title is the first ever paid-for print brand extension for the Dennis flagship title The Week and follows a similar format, with lots of balanced and fascinating articles on every page.įrom news to nature, science to geography, and film to coding, it covers a huge range of exciting topics, and gives children the information they need, the way they want it: concise, colourful, immediate, exciting. Dennis Publishing has announced the launch of a new addition to The Week's family of products: The Week Junior.Īimed at smart, curious children aged between 8 and 14, the new current affairs magazine is designed to help young minds make sense of the world around them.